By embracing fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Seglar has found ways to keep it is interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.
The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden toys and games. It wasn’t view before the following yr that they began using a fresh plastic-injection rounds machine to make plastic bricks, which soon gave all of them an advantage over their competition in the booming post-war market.
In 49, they initiated producing the bricks with studs to them to enable them to combine together. This is a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the adding of what is known seeing that the “stud and coupling system”, which ensures that almost every Lego stone fits with any other stone. These two vital iterations are why Seglar sets made 40 years back still interlock seamlessly with those created today.
Over the years, Lego comes with kept the finger relating to the pulse of pop tradition by joining up with big-name franchises just like Star Wars and Harry Potter. They have also accepted the community of adults which can be fans of the brand, known as AFOLs (Adult Lovers of Lego), with a collection of sets such as Back to the Long term DeLorean period machine and a set of girl Nasa researchers.